Mission Critical: How to Build, Manage & Utilize a Marketing Database

Host
Keith Gentile
Duration
1 hour
Originally Recorded
4/16/09
Play this Webinar

How well you manage your marketing database can make or break your business. This one-hour webinar will cover how to build a list on the Agency Access website, and how to make the most out of the promotional services they offer to insure you get the best results from your mailing lists. We'll cover basic list building, utilizing selection criteria, as well as how to create a more targeted list by individually selecting key decision-makers that hire. We will touch on how to build lists for email promotions, direct mail and telemarketing. Finally, we will describe the promotional services you can use to make sure the execution of your marketing efforts is more effective. By the end of this webinar, you should have a clearer understanding of how to manage your lists and make the most out of the available promotional services to increase your success in the market.

About Keith

With a passion for helping photographers achieve their business goals, Keith Gentile, President of Agency Access, discovered a love of marketing promotion while working on his business administration degree in his early 20s. "When I began working at Agency Access during college, I discovered that the photography industry was extremely interesting, and I wanted to know more." After three years at Agency Access, Keith bought out the shares of the previous owner and began running the show at the ripe age of 23.

Today, Keith is dedicated to helping his clients market and promote their photography businesses in order to help them get more work. "Nothing makes me happier than hearing about the success my clients experience from using our services. It's very rewarding." When he's not running Agency Access, Keith enjoys soccer, tennis, and traveling with his wife, Victoria. They currently reside on the North Shore of Long Island.

Visit www.agencyaccess.com to learn more.

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