Presentations by World-Class Photographers, Free Portfolio Reviews and New liveBooks v5.0 Demos Help Photographers Master Web Marketing
PhotoPlus Expo, New York, NY – November 2, 2006 (Booth #586) - liveBooks, Inc., the leading provider of editable portfolio websites for professional photographers, is converting its trade show booth at Photo Plus Expo into an educational learning center for photographers who want to improve their skills in marketing themselves and their photography. Activities scheduled throughout the 3-day trade show include interactive discussions with six world-class photographers; portfolio reviews by four internationally acclaimed creative consultants; and live demonstrations of liveBooks’ newest software version 5.0 which helps photographers save time while gaining exposure through a professional Website with large high-quality images.
“There is a lot more to becoming a photographer than just taking great pictures,” said Andy Patrick, president and CEO of liveBooks, Inc. “Photography is a business and you need to learn how to market your work to individuals and companies interested in buying your photographs. A liveBooks website is a great first step that leverages the power of the Internet -- essentially acting as your agent who never sleeps or takes weekends off. A second step is selecting the right story to tell on the site and using the right strategies to marketing your online presence. Having these top photographers and consultants join us at PhotoPlus Expo is a great way for people to learn first hand from industry experts,” Patrick added.
“liveBooks is one of the best marketing tools I’ve used to promote myself and my photography,” says Colin Finlay, world-class photojournalist and commercial advertising photographer. “I have established relationships with several large and important clients as a result of my liveBooks online portfolio. liveBooks allows me to update images at will, providing the tools to quickly and easily layout everything needed on my Website. I can put my best foot forward 24 hours a day, seven days a week.”
Photographer Presentations – Websites that Work
Whether it’s fashion, advertising, wedding, lifestyle or any type of photography, there
is something to be learned by interacting with the photographers presenting at the
liveBooks booth. Presentations will be conducted by Colin Finlay, Maki Kawakita,
Matthew Klein, Regis Lefebure, Lyle Owerko and Gray Scott. Each photographer will
highlight selections of their work and discuss how they use liveBooks to create a
website that helps grow their business. For times and schedules of these speakers as
well as direct links to their websites go to
http://livebooks.com/events/ppe_2006/index.php
Portfolio Reviews
liveBooks will also provide free portfolio reviews from industry-leading creative
consultants including Louisa Curtis, Suzanne Sease, Ian Summers and Allegra Wilde.
(Reservations for the 30-minute reviews will be offered on a first come, first served
basis with appointments starting at 9:30 a.m. each day. Photographers must have
their portfolios in hand at the time of registration. All portfolio review sessions will be
made public to ensure anyone who wants to can take away some knowledge on how to
build the best portfolio. To learn more about these consultants go to http://www.livebooks.com/community/consultants/profiles.php.
liveBooks 5.0 demonstrations
liveBooks will also demonstrate its new liveBooks 5.0 solution. Composed of a Flash-
based website and a drag-and-drop editSuite, for controlling the website content,
liveBooks 5.0 streamlines the digital workflow for professional photographers and
enables them to easily edit their website in real-time. The liveBooks 5 website features
large, high-quality imagery and a personalized professional aesthetic to ensure that it
reflects the work of each individual photographer. The editSuite puts control into the
hands of the photographer in an intuitive, easy-to-use environment allowing them to
upload imagery, sequence and re-sequence their portfolios and control interactivity all
without learning a single line of code.
Supporting the future of professional photography
In addition to the learning activities within the booth liveBooks is also sponsoring
several activities taking place throughout the week. To enhance the learning available
to PhotoPlus conference participants, liveBooks is sponsoring two sessions related to
enhancing and expressing your creative vision. These sessions are; Thursday 3:30-
5:30 Advantage: Getting Your Work Noticed and Saturday 9:00-11:00 Unlock Your
Creative Potential and Achieve Financial Results.
Finally, liveBooks is a key sponsor of the APA National Photo Competition. Winners for this competition will be announced on the evening of November 3rd and shortly after liveBooks will host a winner’s website to showcase the great work across a diverse set of categories. Winners of each category will also receive an individual personalized liveBooks website to enable them to showcase not only their winning image(s) but their entire portfolio.
About liveBooks, Inc.
liveBooks, Inc. is the leader in on-demand Website creation, management and
marketing services for photographers requiring a rich, image-intensive online
presence. As creative professionals ourselves, the liveBooks team understands the
passion behind our customers’ work and their need to easily upload, edit, market, send
and sell images within a Website they can create within minutes without the need for
programming or design skills. The liveBooks Website supports photographers’ creative
vision with full-screen, high-quality images that download quickly, an intuitive
navigation system based on input from photo buyers, and a professional design
aesthetic to help develop their business. For more information, log onto
http://www.livebooks.com
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