Imagine a company that believes whole-heartedly that it really is all about the customer. Now imagine that this company receives the vast majority of its monthly business via referrals from thousands of current clients. Then imagine yourself as part of the team that is primarily responsible for this incredible achievement, taking them to even greater levels of personal and professional success.
We are that company.
Are you on the team?
liveBooks provides innovative web solutions for visual artists. We are a fast-paced company, committed to hiring talented, innovative people. We seek individuals who strive to reach their full potential while having fun, and who are committed to helping our clients succeed. We value integrity, respect for others and lifelong personal growth and we know that our company’s success is rooted in the quality and happiness of our employees, so we’re making this an amazing place to work.
Position Overview:
As the senior marketing manager at liveBooks you will be a key member of a fast growing, dynamic organization that is helping to transform the way photographers conduct business in the digital age. This position reports directly to the VP of Marketing and is instrumental to increasing the awareness and perception of the brand as well as growing the revenue through the implementation of innovative marketing campaigns. The ideal candidate for this position successfulyl multi-tasks and thrives in a creative environment with a mixture of experience in product marketing and various marketing communications functions such as direct marketing, PR and events. In addition, the right candidate will need to have a demonstrated ability to develop innovative marketing programs with first hand experience writing both corporate and marketing communications as well as working directly to hire and manage third parties to deliver clear compelling marketing deliverables. If you are energetic and enjoy having the opportunity to participate in strategy development while at the same time getting your hands dirty with tactical implementation of programs we are eager to talk with you.
Responsibilities:
- Work with product management to translate product capabilities into sound marketing messages with solid go-to-market strategies
- Collaborate with market development managers to finalize cohesive marketing plans that help to increase leads and grow revenue.
- Develop marketing programs that cover the complete customer lifecycle including promotions, grass roots campaigns, events, trade shows, direct marketing and other opportunities used to drive brand awareness and convert prospects to active customers
- Manage and negotiate sponsorship and partnership relationships with key associations and user groups to increase awareness of company offerings while enhancing the growth of the photography community
- Oversee development of marketing communications for use in print and web including direct copyrighting as well as hiring and collaborating with third party vendors
- Plan, develop and deploy trade shows and events with clear objectives around new customer acquisition and follow-up as well as existing customer loyalty and retentionIdentify and develop relevant sales training and competitive analysis tools to ensure sales team effectiveness
- Create and implement consideration tools to help accelerate product sales cycle
Requirements:
- 5-7 years experience in product marketing and/or a mix of marketing communications functions
- Demonstrated experience in crafting integrated marketing campaigns including a broad mix of media along with sound measurement metrics to quantify success
- Track record for writing strong marketing content with clear end user focus
- Experience in working with agencies as well as choosing and managing vendors
- Extensive knowledge of direct marketing and experience in executing lead generation campaigns
- Ability to comprehend technical data and translate information into actionable messages for a wider audience
About liveBooks, Inc.
liveBooks, Inc. is the leader in on-demand Website creation, management and marketing services for photographers requiring a rich, image-intensive online presence. As creative professionals ourselves, the liveBooks team understands the passion behind our customers’ work and their need to easily upload, edit, market, send and sell images within a Website they can create within minutes without the need for programming or design skills. The liveBooks Website supports photographers’ creative vision with full-screen, high-quality images that download quickly, an intuitive navigation system based on input from photo buyers, and a professional design aesthetic to help develop their business.
TO WOW US: Submit a well-written cover letter that succinctly tells us why you are the one.
TO APPLY: Submit your resume to jobs@livebooks.com