By Randy Zlobec

Link building refers to the process of obtaining inbound links from other websites by placing your own link (i.e., your website’s address) with them, with the intention of enhancing the popularity and the search engine page ranking of your own website. Link building can be performed in several ways – submitting links to directories and search engines, exchanging links, joining a webring, submitting articles to reprint directories with a resource box at the bottom that points back at your website, posting messages on bulletin boards with your website’s address included in the signature, etc.

The result is an instant booster for the website to which the links point to, in terms of increased traffic, higher search engine ranking, a higher Google PR (PageRank), along with many more benefits. Link building is one of the best methods that can catapult your website into a league of its own, and if you haven’t attempted to build link popularity so far, you must start now, and here’s why:

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