By Randy Zlobec

Many of my clients have heard this term and constantly ask, what the heck is Link Juice? So, I decided to make a post here to explain the term a bit better. I have also included some good information on link building as well.. I hope this helps to paint a better picture! If you find this information helpful, please take a moment to leave a comment. I enjoy helping people and like to know that my efforts are appreciated.

What is Link Juice

The world of the Internet is essentially made up of websites. These websites refer to all kind of topics, no matter what kind of information you want you will get it from the Internet. Information is power and the Internet is the vessel that you can use to your advantage in getting this power. However, even in the world of the Internet not every website has the same privilege and status as others.

Let us consider an example to better understand the working of the Internet and how different websites are ranked. Imagine the Internet as an army. In the army there are thousands of personnel but not everyone have the same status. There are Captains, Majors, Colonels and Generals. All of these have been promoted to different ranks according to the work they have performed over the time period of their service. The Generals are the oldest and the most experienced of them all and thus enjoy the highest level of privileges. Also due to their vast experience everyone turns towards them for knowledge.

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