Webinar

Are you in for something different?

There were lots of questions at the conclusion of each of Ian's liveBook's webinars and the format made it challenging for live Q & A. So... we decided to try something new, where most of the webinar hour will be about your questions. Here is how it will work. Ian will announce a topic a couple of weeks prior to the webinar. You are encouraged to send him (iansummers@heartstorming.com) your questions around that topic no later than three days prior to the presentation date. Ian will open each webinar with a ten-minute presentation. He will focus on a selection of your submitted questions for the rest of the meeting and will take additional questions and observations via the webinar's chat tool. That's why we call it a Focused Forum.

Focused Forum Topic This Month:
Networking or How to Be The Center of Your Own Network

Networking is a powerful marketing tool. The more people who know about you, your talents and your abilities, the more easily you will attract the opportunities, assignments, resources, people, ideas, money and results that you really want!

Be a Resource: Put the people in your network in touch with each other. The value you offer to the other person is the network you bring to the relationship. This creates a much strong positive impression.

Host your own Network: Start your own group. I have a client in Phoenix who hosts salons for creators from a variety of fields and backgrounds every month. There are seats for only 12 people who clamor to register because it is so valuable and lots of fun. It also provides an opportunity for each person to network.

Rep Darwin Bahm was the master of this kind of networking. He would invite art directors to join him for dinner and a basketball game. It was a great way to meet the people Bahm represented along with a few other art directors. Why not break bread?

“The ongoing myth is that brands get built by advertising. Actually, the evidence is the exact opposite. Brands get reinforced by advertising, but they get built by grassroots adoption and word of mouth.”
Marc Andreesen, co-founder of Netscape Communications

Missed the first three seminars? Go to the liveBooks Webinar archive to find my past multi-media presentations . You can watch and listen at your leisure.

About Ian

Ian Summers has been a lot of things: art director, creative director, painter, poet, investigative journalist, think tank operator, teacher, and publisher, to name a few. Ian was Creative Director for The Black Book, Leber Katz Partners, and Random House and has taught at Fashion Institute of Technology, Parsons School of Design, and New School for Social Research. He has lectured on creativity at many colleges, including Syracuse University, UCLA, and The Portfolio Center. He has written 14 books and he has had three solo shows of his paintings in the last 2 years.