Part 1: What If Everything You Have Been Taught About The Marketing Of Creativity Is Wrong?

Host
Ian Summers Creativity and Marketing Consultant - Heartstorming Workshops
Duration
1 hour
Originally Recorded
10/1/08
Play this Webinar

On September 23rd, liveBooks will present the first in a series of complimentary webinars by Ian Summers. Join Ian as he discusses the first myth of creativity:

Myth #1
You Must Do One Thing and Do it Well.
Demythified:
You may do many things and do them all well!

The world of commercial photography, as we have known it, has changed. The industry needs to focus on severing ties with the past and to invent innovative ways to find and proclaim a new vision – institutionally and individually. We all know there is something wrong. We have experienced the devaluation of services provided by commercial photographers. We have tried to fix things with obsolete tools. In order to grow your business in today's market, photographers must have the courage to let go of many old beliefs. In this series, Ian will identify and dispel ten prevalent myths that prevent change, growth, and thwart creativity. In this session, Ian will expand upon the first myth.

Participants will walk away encouraged, ready, willing and able to breathe new life into their careers by asking new questions, learning alternative solutions and turning problems into opportunities.

You will need to be in front of your computer and either listen via VoiP through your computer or call in on your phone for this webinar. During each one-hour webinar, you will be able to follow along with Ian's audiovisual presentation shown directly from Ian's desktop. The webinar will include a ten-minute Q & A session. liveBooks will provide webinarians with downloads of the presentation immediately after each talk. Additionally, each will receive a complimentary subscription to Ian Summers’ Heartstorming Newsletter.

About Ian

Ian Summers has been a lot of things: art director, creative director, painter, poet, investigative journalist, think tank operator, teacher, and publisher, to name a few. Ian was Creative Director for The Black Book, Leber Katz Partners, and Random House and has taught at Fashion Institute of Technology, Parsons School of Design, and New School for Social Research. He has lectured on creativity at many colleges, including Syracuse University, UCLA, and The Portfolio Center. He has written 14 books and he has had three solo shows of his paintings in the last 2 years.

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