Webinar

Part Two: What if Everything You Have Learned About Marketing Photography is Wrong?
The Photography Industry's Sales Promotion Dilemma
Presented by Ian Summers

In this chapter of Ian Summers' Webinars, dispelling industry myths we will dispel the e-mail myth and talk about the opportunities and expectations in effective photographers' sales promotions.

Myth
If I buy a great list and send out an email marketing blast every few weeks, I better hire someone to answer the droves of phone calls asking me to bid on their next campaign.

Opportunities:
Of course, email may be an effective element in a photographer's marketing and sales plans. There are some questions that must be asked before you choose any medium.

About Ian

Ian Summers has been a lot of things: art director, creative director, painter, poet, investigative journalist, think tank operator, teacher, and publisher, to name a few. Ian was Creative Director for The Black Book, Leber Katz Partners, and Random House and has taught at Fashion Institute of Technology, Parsons School of Design, and New School for Social Research. He has lectured on creativity at many colleges, including Syracuse University, UCLA, and The Portfolio Center. He has written 14 books and he has had three solo shows of his paintings in the last 2 years.