Webinar

This presentation is designed to help take your website to a higher level. Based on "live" panel discussions that she has moderated around the country, Louisa will talk about what makes a good website, or not! Gain valuable insights that will help you to refine your site to increase the quality and quantity of work you attract in the coming year. This "webinar" will be split into two sessions.

Part A will cover the design and content of your website including such talking points as:

• What pitfalls and pluses are common in the design of a website?
• Do I need a slideshow and how important are thumbnails?
• If I have more than one specialty should I have another website?

Part B will address marketing and how to bring potential clients to your website:

• Should I be sending email promos, postcards or both?
• What else can I do to drive traffic to the website?
• Do I need a BLOG and do creatives even read them?

Louisa will discuss not only what makes a successful website that clients want to bookmark, but also how to steer them to your site, and make them want to return regularly. The Internet has changed the way we do business and if your website is annoying or difficult to navigate, they move on to the next one. We only have a few seconds to make a first impression - your website must do the same.

From websites to blogs to going viral, the world of digital self-promotion for photographers has changed and you need to know how to stay on top of it. With all the new and evolving means of letting prospective clients know who you are, and what you do, "one size fits all" just doesn't cut it in today's market.

To hear a recording of Part A, visit: this link.

About Louisa

Louisa J. Curtis - Creative Consultant, Chatterbox Enterprises, New York City

Louisa J. Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed "Chatterbox Enterprises" to offer photographers a variety of creative consulting services - ranging from portfolio and image reviews to customized marketing packages designed to help refine your vision, target the appropriate audience as well as create and implement an Internet-driven business plan. Her experience ranges from Archive magazine, to the Black Book, photo representatives Watson & Spierman Productions, PDN's PhotoServe & IPNStock as well as database services ADBASE & Agency Access. Besides her creative and marketing consulting, Louisa also works as an event coordinator, panel moderator and seminar speaker. She has regularly presented programs for Adorama, APA, ASMP, The Miami Ad School & Photo Plus Expo.

Her web address is: http://www.chatterboxenterprises.com